.:: Self adhesive labels
Indeed we bottled our wine but it doesn't have self adhesive labels. Self adhesive labels are very important to good advertising our drink - it should induce customers to buy exactly our bottles instead other. Before sticking on self adhesive labels we must decide which kind of bottle we want to use (there are 3 sorts of bottles).to some wine we have to use adequqte kind of bottle. On the self adhesive labels must be placed most important information: name of the wine, year, kind of grapes, alcohol content, way of storing. It could be very helpfull by choosing a wine.
All information can epithomise taste of drink. It is worth of remembering that information should be complete. Wine are so various and because of that it is difficult to describe.
Very original idea about labels is made up by one of the procents of beer. They replaced self adhesive labels by logo. This is a part of changes in brand awarness of this beer. It looks interesting as an alternative but I don't know if it is good idea for each products to drink. Tradition present in wine industry has a big meaning for customers. Does it look good if the wine is in cardboard? I don't think so! So the future of labels seems not so bad. Sometime tehere is no reason to correct something what is simply good. In beer branche experiments are better seen but it is connected with all brand politic and choice of customer group. Who drinks wine? And who drinks beer? Stereotypical differences works in advertising!
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